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LOS ANGELES Videogame maker Electronic Arts is putting pressure on its struggling lead shop, independent See:, to partner with or sell to a San Francisco-area agency with global reach or risk losing the account, sources said.
The Redwood City, Calif.-based client spent $80 million last year on domestic ads, per Nielsen Monitor-Plus. EA spends an estimated $150 million globally.
Among the shops See: in San Francisco has talked to is BBDO, although the Omnicom global network has not expressed interest, sources said.
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