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VeriSign has handed the online duties for its first corporate branding campaign to San Francisco-based i-shop SF Interactive. VeriSign, a Mountain View, Calif.-based Internet security services provider, has been a client of SF Interactive since 1998.
“It was a great advantage that [SFI] already had a deep knowledge of our company,” said Bill Fasig, svp for worldwide marketing at VeriSign.
SFI will be collaborating with the San Francisco office of Young & Rubicam on the project. Last month, VeriSign tapped Y&R to handle its estimated $50 million account.
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