SF Interactive to Guide Wind River's Online Push

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SF Interactive has won online advertising duties for Wind River Systems, a company that plans a major Internet push to sell its line of integrated software platforms for business.

Sources said the win is a big one for the shop as the client is slated to spend a substantial portion of its $10 million advertising budget online in 2003.

Agency chairman and CEO Bruce Carlisle said the 40-person San Francisco shop won the account without a review based on a recommendation.



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