S.F. Indies Compete for Siebel's Creative

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LOS ANGELES Siebel Systems has narrowed its search for an agency to handle the creative portion of its $20 million account, sources said.

Agencies that remain in contention for the business are independents Gardner Geary Coll and Venables, Bell & Partners, both in San Francisco, according to sources. Omnicom’s DDB and independent Kirshenbaum Bond & Partners, also both in San Francisco, had been semifinalists for the business but did not advance, sources said.

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