Seymour Stars in Artful Clothing Campaign

NEW YORK Ziccardi Partners Frierson Mee looked to artist John Singer Sargent for inspiration to evoke a portrait-like feel for a new fall campaign for Ellen Tracy’s Linda Allard line.

The effort, which features model Stephanie Seymour against a canvas-like backdrop, was photographed by Steven Klein, who has shot ads for Calvin Klein and editorial spreads for W and Vogue, among others.

Seymour, who has worked for the Liz Claiborne-owned upscale clothier for about two years, was selected over five-year Ellen Tracy model Cindy Crawford because “the collection suited Stephanie more,” said ZPFM creative director Tracy Brennan, adding that “she’s very into the arts and got very into the concept.” Brennan said the choice did not signal an end to Crawford’s contract.

The push, which targets 35- to 60-year-old strong, independent, modern women, is appearing in multiple-page gatefolds in the September issues of Vogue, Vanity Fair and InStyle.

Another execution for Ellen Tracy’s urban, item-driven Company line, shot by photographer Alan Cresto, features model Mini Anden and aims to appeal to a slightly younger demographic. That ad will run in the September Town and Country; an eight-page insert and single-page ad is also set to appear in October’s Marie Claire.

Spending was undisclosed, though Brennan said it is consistent with the last couple of years. ZPFM in New York, which also works for clients such as Loews Hotels, American Ballet Theatre and Simon & Schuster, has handled Ellen Tracy’s advertising for the past 12 years.