Sex, Lies, Advertising

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They didn’t get a comedian or a well-known personality to make a special appearance at a recent J. Walter Thompson worldwide management conference in Germany. Instead, JWT got Markus Wolf, the retired head of international intelligence gathering for Stasi, the former East Germany’s Ministry for State Security. After all, who better to provide “a taste of Berlin,” as one attendee pointed out.

David Lamb, the agency’s worldwide planning director, didn’t ask Wolf, 79, to reveal state secrets.

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