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The Richards Group has won the estimated $5-10 million advertising account of Sewell Automotive Companies.
The Dallas shop triumphed in the finals of a a review over Launch Partnership in Irving, Texas, and Levenson & Hill and Square One, both in Dallas.
“Their creative capabilities are what put them over the edge,” said Barry Pryor, managing partner of Sewell-Lexus. “That and we just felt a sense of confidence in them.”
That confidence, Pryor suggested, might be linked to Richards’ prior work for the Texas Cadillac dealers group.
Richards gets a clean slate and no instructions about how to allocate ad spending among television, radio and print, Pryor said.
“We’re going into this with an open mind,” he said.
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