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Lisa Seward knew she was not tilting at windmills when her team at Fallon in Minneapolis won Citibank’s media buying account, valued at $100 million, in September 2000.
“The day we won that business, I felt a little less like Don Quixote,” said Seward, who last week was promoted to media director of Fallon North America.
Seward, 38, formerly media director for Fallon in Minneapolis, is among a small group of execs who are speaking out against the unbundling of media, now the industry norm.
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