Seventh Generation Is Phasing Out Big Plastic Laundry Jugs. But Consumers May Prove Hard to Sway

The eco-friendly cleaning brand pledged to ditch the large format package by 2030

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Cleaning brand Seventh Generation wants to scrap the decades-old large plastic jug packaging by 2030 in an effort to cut back on plastic packaging.

The brand is offering a more concentrated liquid soap in a smaller plastic bottle, instead of the big plastic jugs, which has a cap that stops liquid after one dose of soap. The brand has run a campaign that points out the inconvenience of the larger jugs, which is not only a larger amount of plastic but also require more emissions to transport.

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