Seventh Generation Adds Carmichael Lynch to Agency Roster

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Seventh Generation, a blossoming green products maker, has awarded Carmichael Lynch with advertising duties on its creative account.

The company’s previous agency of record was 180LA in Los Angeles. Carmichael Lynch has assumed lead advertising duties, while Coyne, PR in New York handles public relations.

Central to the account win was Carmichael Lynch’s green thinking, said Seventh Generation CEO Chuck Maniscalco. “I’m very impressed by the spirit and culture of Carmichael Lynch and I think it will meld well with ours,” Maniscalco said in a statement.

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