Seth Rogen Was Lost, Then Found, in Lay's Super Bowl Teaser

The potato chip brand's Big Game lead-up campaign takes a turn from creepy to funny

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Although Lay’s is back, Seth Rogen might be gone for good.

A new teaser for the Frito-Lay potato chip brand’s upcoming Super Bowl commercial—its first time back in the Big Game in 17 years—shows a deranged-looking man singing to himself about Rogen’s absence. Meanwhile, the camera zooms in on what appears to be a shrine dedicated to the actor and cannabis entrepreneur.

Where could Rogen be? Did a crime just happen? How will hilarity emerge from this scenario?

Or will it not? Perhaps this is one of those dismal Super Bowl spots that makes everyone feel uneasy and uncomfortable.

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