Serving Up The Stooges

The likenesses and routines of the Three Stooges will be used to launch a beer named for the legendary comedy team.
Set for a 90-day New England trial starting Aug. 1 and a nationwide introduction in November, The Three Stooges Beer is manufactured by Panther Brewing Co. in Westwood, Mass.
Holland Mark Martin Edmund is handling advertising for the launch. Panther chose the Boston shop based in part on a recommendation from Veryfine, a client of the agency.
Panther is named after the fictitious brewing company Moe, Larry and Curly worked for in a 1935 short, The Three Little Beers.