Service Is the Point for Powertel

Campaign Positions Cellular Phone Brand Against Larger Players
CHICAGO–Martin/Williams touts the service offered by cellular communications company Powertel in its first advertising campaign since winning the $30 million account last year.
The print and television campaign breaking Feb. 29 in Powertel’s Southeast U.S. service area employs the tagline, “We’re on that.” The line is intended to highlight the company’s overall service ethic and distinguish the regional company from more well-known national players, said Mike Gray, director of business development for the Minneapolis agency.
“In the whole wireless arena, it’s tough to out high-tech a national brand,” said Gray.