Service Experts Launches First TV Campaign

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DALLAS Calise and Sedei has introduced the first television commercials for Service Experts, one of North America’s largest heating, air conditioning and indoor air quality service companies.

The new TV spots are an extension of a print campaign that identifies the five standards of excellence differentiating the Service Experts experience from all other heating, ventilation and air conditioning competitors, the agency said.

“The television campaign sets up exaggerated real-life scenarios to play off just how uncomfortable you can be, when your HVAC is not working,” said Don Sedei, executive creative director of Calise and Sedei.

Calise





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