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A television campaign from Young & Laramore for Steak n’ Shake takes jabs at fast-food service and quality while promoting the chain’s full-service operation.
In one of the new commercials from the Indianapolis agency, a tax auditor with the “Eternal Revenue Service” notes a client’s 14 trips to fictitious chain “Box Burger,” where he carried trays, served food, filled drinks and bused tables, yet did not report any income from the activity. “All that work and no pay … what kind of fool do you take us for?” an agent asks.
Another spot revives the “work-araunt” theme from earlier advertising, showing a father’s multiple trips from a fast-food booth and the message: “At Steak n’ Shake, we’re a restaurant.
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