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NEW YORK On a chilly Friday morning in February, the weeks-long search for the next Maytag repairman was under way at comedy club Caroline’s on Broadway.
Steven Turkovich, a salesman, arrived wearing a sandwich board proclaiming his desire to be the next Maytag repairman. “He’s one of the oldest characters in the ad industry, and I think I have what it takes to portray him,” he said.
Participants were drawn by ads placed on Craigslist, A.M.
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