Serta Expands Your Comfort Zone in Amusing Ads From Leo Burnett

'Not just sorta comfortable. Serta comfortable'

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

In Leo Burnett’s first TV ad for Serta, we meet Rick Blomquist, a dude who likes to take life easy. Very easy.

He starts his day with a comfortable breakfast of oatmeal and hard-boiled eggs, then drives to his cushy job at a slipper factory in a car tricked out with wooly seats and fleeced-line safety belts.

Heck, he uses orthopedic gel inserts to cushion his every step.

But in a moment of mattress clarity, Rick realizes his life is only “sorta comfortable.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in