Serena Williams' New Fragrance Is Lovely—Too Bad Only SUVs Will Get to Wear It

Lincoln is experimenting with multisensory atmospheres

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Serena Williams is a longtime habitué of Art Basel in Miami, so it’s no surprise the paparazzi found her there last week. It’s also no surprise that Williams was in town to introduce a new signature fragrance—Coastal Morning, it’s called—because, well, celebrities launch fragrances all the time. And since Williams has been a brand ambassador for Lincoln since 2018, it was also only logical that she popped up alongside Lincoln’s Star Concept vehicle.

But one thing was a surprise.



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