Serena Williams Calls on Women to Make the First Move in Bumble's Full Super Bowl Spot

The ad will air during the first quarter of the Big Game

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Bumble has unveiled its full 30-second Super Bowl spot starring Serena Williams for its “The Ball Is In Her Court” campaign. The ad will air during the first quarter of the Big Game.

This ad is the first with Bumble’s new global advisor, Williams, who doubles as co-creative director on the campaign that celebrates women making the first moves in their careers and lives. It also marks the five-year-old company’s first Super Bowl appearance.

In the spot (below), Williams urges women not to wait for good things to happen, but to make them happen.



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