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In a move that is garnering heat from two local Hispanic agencies, the San Antonio chapter of the American Advertising Federation will judge and award Spanish-language work separately in next year’s Addy competition.
Proponents of the decision, as well as local and district AAF officials, said the intent was to improve the evaluation of non-English entries some feel have not received adequate examination in previous shows.
As it stands, Spanish- and English-language ads are pooled and judged together at the district, regional and national levels.
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