Sense and Sensitivity

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The concept seemed innocuous enough. A series of outdoor advertisements for Russell Athletic sweat shirts uses brash, tough-talking copy to play up New York’s feisty attitude and flair for fashion. Yet in the harrowing days following the terrorist attacks on the World Trade Center, even a reference to Manhattanites’ penchant for black—a sweat shirt bears the tag, “Yes, New York.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in