Sending Letters of Good Intent

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360 Thinc Has Celebs Pitch for Stationers
ATLANTA–E-mail may have revitalized the dying art of letter-writing, but it has been a coffin nail for stationery manufacturers. That’s the irony Joel Babbit’s 360 Thinc has been wrestling with in its ongoing campaign for the International Engraved Graphics Association.
“Our job is to make people aware that this unique art form is in danger of becoming extinct,” said 360 project coordinator Lauren Jancik.

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