Send.com Ceases Operations

Send.com’s commercial pitch character “The Giver” may be gone for good — the latest casualty of the dot-com slump.

Send.com, the Waltham, Mass.-based online service that delivered luxury gifts, ceased operations Tuesday “due to the ongoing uncertainty in the economic environment surrounding our business,” Michael Lannon, founder and chief executive, said in a letter on the company’s site.

“We have decided it’s best to cease operations immediately and begin the painful task of closing down Send.com.”

Managers could not be reached for comment.

The 4-year-old private company launched its first national campaign in late-1999 through Cliff Freeman and Partners, New York. The effort starred the voyeuristic but good-hearted Giver, whose face was never seen as he narrated in Latin-accented nasal tones. The campaign was tagged “Where great givers go,” and spending was estimated in the $15-20 million range.

In one spot, The Giver watched a female friend enjoy an expensive dinner he gave her through Send.com only to have his arm catch fire from the cherries flambe dessert.

Another spot depicted The Giver driving golf cart while holding a flute of champagne and watching a friend enjoy the gift of a round of golf — only to be hit by a golf ball “right in the little giver.”