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In celebration of National Noodle Day, Kraft is inviting people to “send noods”—noodles, that is—to friends and family members. Until Oct. 9th, you can send a free pack of Mac & Cheese to your closest pals at www.enjoynoods.com, or by replying to @kraftmacncheese on Twitter. Obviously this terminology could present some confusion, so the brand is placing extra emphasis on the fact that it wants you to send saucy noods and not saucy nudes.
Centenarian appliance brand KitchenAid is the latest brand to hop aboard the content train with a new, high-quality video series called KitchenAid Stories that dives into tasty topics, like the process of honey harvesting. The goal is to update and polish the brand’s public perception by leaning into the maker movement with rich, connective content that adds value in its own right—a strategy recently employed by many brands including Ritz-Carlton, not to mention other culinary brands.
Relax and enjoy: The Possibilities of Honey is an enchanting sensory experience.
Experiential marketing certainly doesn’t look anything like it did before the pandemic began, but in-person events are beginning to make a comeback in the form of drive-thru experiences. Freeform, HBO Max, Impossible Foods and Uber have all created new experiences that get people “to think outside the screen” and get physically engaged from their cars (with masks on). For example, HBO Max’s first hybrid physical-virtual experience was for its comedy film Unpregnant, which united experiential shops CH Creative, Joe Lewis Co. and Little Cinema to create an event at the rooftop drive-in theater at the Americana in L.A. The experience included a roller coaster replica, a roadside convenience store and a green screen video station—all experienced from the comfort of visitors’ cars.
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Oktoberfest is one of many major events that have been canceled this year, but Campbell’s-owned pretzel brand Snyder’s of Hanover is leveraging its festive charm to combine two of its greatest samplings: pretzels and beer. The limited-edition Snyder’s Pretzel Keg combines a canister of Snyder’s pretzel rods sitting on top of a 5-liter keg of Captain Lawrence’s Märzen-style lager within a branded sleeve.
Casey’s General Stores, which boasts a cult following for its pizza and donuts, has rolled out a new visual identity, plus a new name—just Casey’s—courtesy of creative agency Interbrand. The brand is not only the fourth-largest convenience store chain in the U.S., but also the fifth-largest pizza chain. The redesign aims to simplify and modernize the brand, which had been known for its old-fashioned charm for many years and included a complex logo with seven colors, while retaining its familiarity to consumers.