Senate Leader: A New Prescription for Drug Ads

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Advertisers and broadcasters worried that restrictions limiting pharmaceutical advertising may be instituted are breathing easier now that Sen. Bill Frist, R-Tenn., is Senate majority leader.

While Frist is a doctor inter ested in passing a prescription-drug bill that will ease the burden of high drug costs on seniors, sources said he is also a strict constitutionalist who believes in protecting free speech.

In the 2002 session of Congress, a prescription-drug bill that did not pass included amendments that placed limitations on TV spots for drugs such as Prevacid and Claritin.



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