Senate Dems Pressure Energy Drink Makers to Stop Marketing to Teens

Push companies to adopt stricter marketing guidelines

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Energy drink makers Red Bull, Monster and Rockstar took a pounding Wednesday in a Senate commerce hearing about their marketing practices, which the senators argue are targeting children and teens.

The hearing followed letters sent last month by Commerce Committee chairman Jay Rockefeller (D-W.Va.) to Red Bull, Monster Beverage Corp., Rockstar and Living Essentials asking the companies to detail their marketing practices to children and teenagers.

A number of reports have raised serious questions about the health risks energy drinks pose to youth, suggesting that children and adolescents should not consume caffeine.



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