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Clients of Nielsen Media Research often point to deficiencies in the ratings company’s services. Advertisers and agencies complain of their inability to get commercial ratings. Broadcasters complain that Nielsen undercounts their audiences with the new local People Meter system.
Everybody complains that Nielsen is slow to respond to issues, largely because it is a monopoly. But despite all the complaints, there is no consensus, for now, that regulatory oversight of Nielsen would make the situation any better.
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