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SAN FRANCISCO A one-sided chess game is the poignant focus of a new pro bono campaign created by SenaReider to highlight the lack of men in the Big Brothers’ program.
The 30-second television spot was created by the independent San Francisco agency for the Big Brothers Big Sisters of Marin and Napa counties. It mixes sly humor with emotion as its shows a young boy playing chess and waiting endlessly for his opponent to make a move.
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