Sells Named GM at FCB Seattle

Foote, Cone & Belding Seattle has hired its second general manager in less than a year.

Kass Sells joins FCB Aug. 15 after three years away from agency life. A former president of now-defunct golf instruction company Bogart Golf, Sells takes over for Carole Kitchell, who has led the office since Chris Lloyd left for DDB in May after seven months as GM. Kitchell remains director of new business.

Sells, 39, aims to raise the profile of the 35-person agency, which lost the $70 million Boeing account to FCB Chicago in November and subsequently laid off 30 staffers. “This is a strong office locally that does great work and has great clients, but nobody knows about it,” said Sells.

A native of Washington state, Sells reports to Ian Beavis, president of FCB Seattle and San Francisco. “We wanted to get someone here who was part of the community, understood the market very well and had a larger view,” said Beavis.

Prior to leading Bogart, Sells was svp, director of new business at DDB Seattle. He has also worked at TBWA\Chiat\Day in Playa del Rey, Calif., and Mogelgaard and Associates (now Publicis in the West) in Seattle.

FCB Seattle, an Interpublic Group shop, had billings of $120 million last year, behind crosstown shops Cole & Weber/Red Cell, Sedgwick Rd., DDB and Publicis in the West. Its clients include Hewlett-Packard, Group Health Cooperative and AAA Washington. “We don’t aspire to be the largest agency in town,” said Beavis. “We do aspire to have a wide portfolio of clients [and] strong creative output across all disciplines.”