Sell Your Sole

Christian Louboutin's red lacquer sole is even more valuable than you think

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You’re not likely to quicken the pulse of many fashionable women by mentioning Registration No. 902955, Pantone 18.1663TP, Class 25. But you’ll probably get much further by translating what this identification code—currently in the files of the World Intellectual Property Organization’s headquarters in Geneva—means to female shoppers around the world: a pair of Christian Louboutins.

More precisely, a pair of Louboutins with a red-lacquer sole. In fact, there is no other kind. The chic Parisian cobbler first slapped a little red paint on the bottoms of his pumps and platforms back in 1993.

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