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In the age of self-revealing Facebook entries and blogs, one can easily feel that modern Americans have shed all inhibitions. In fact, though, they’ve held onto some odd ones even as they jettison more conventional sorts of self-restraint. One case in point is coupon usage, of all things.
In a survey released last month by ICOM Information Communications, 22 percent of respondents confessed to feeling “self-conscious about redeeming coupons at the grocery store.” There’s nothing like a recession to overcome such squeamishness, though.
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