Select Comfort Moves to McKinney

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DALLAS Select Comfort has chosen Havas’ McKinney for creative chores following a review, the client has confirmed.

The shop in Durham, N.C., succeeds Havas sibling Euro RSCG of New York on the business.

Select Comfort spent nearly $100 million in domestic measured media in 2005, per Nielsen Monitor-Plus. The client spent about $45 million in print and $40 million on TV ads last year, with the rest backing radio efforts.

A source placed Euro RSCG’s portion of the account at approximately $10 million in media spending.

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