Select Comfort Moves to McKinney

DALLAS Select Comfort has chosen Havas’ McKinney for creative chores following a review, the client has confirmed.

The shop in Durham, N.C., succeeds Havas sibling Euro RSCG of New York on the business.

Select Comfort spent nearly $100 million in domestic measured media in 2005, per Nielsen Monitor-Plus. The client spent about $45 million in print and $40 million on TV ads last year, with the rest backing radio efforts.

A source placed Euro RSCG’s portion of the account at approximately $10 million in media spending.

Consultancy Select Resources International in Santa Monica, Calif., led the search process, which launched in September.

Plymouth, Minn.-based Select Comfort sells mattresses at 400 stores in 45 states, and is best known for its ubiquitous cable TV commercials touting its “sleep number” technology.

The client said McKinney beat out three other shops in the pitch, but declined to identify those finalists.

The win comes as McKinney prepares to lose a portion of Sony Electronics’ estimated $145 million U.S. business, which the client has confirmed is moving to a team from Omnicom Group’s BBDO in New York and independent shop 180 in Amsterdam, the Netherlands.

McKinney is also defending its flagship Audi of America account. The Volkswagen unit spends $100 million annually in domestic media. Along with McKinney, contenders are Bartle Bogle Hegarty in New York, Fallon in Minneapolis and Venables, Bell & Partners in San Francisco.

Recommended articles