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ATLANTA Starmark International has been hired by Seisint to launch the company’s newest product, an online employee- and tenant-screening system that provides credit and criminal background checks, the agency said.
The independent Fort Lauderdale, Fla., agency was assigned the account without a review. Billings were not disclosed, but industry sources expect the company to spend at least $1 million this year advertising the new service. Seisint has not advertised since 2001, when it spent $200,000, according to Nielsen Monitor-Plus.
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