Seiniger To Be Honored With Key Art Lifetime Achievement Award

Tony Seiniger, president and chief executive of Seiniger Advertising in Beverly Hills, Calif., will be honored with The Hollywood Reporter’s 1998 Key Art Lifetime Achievement Award at this year’s Key Art Awards. Seiniger, who boasts more than 25 years of entertainment marketing and advertising experience, is only the seventh recipient of the award, which honors the best in motion picture advertising.
The Hollywood Reporter has also announced the finalists for the 27th annual Key Art Awards, an international competition honoring outstanding achievement in print and video advertising art for the movies.
Topping the list of finalists is Columbia TriStar Marketing for Sony Pictures, with 14 nominations. Its entries include work for Men in Black, Gattaca, Donnie Brasco, Air Force One, Killing Time and The Fifth Element.
Sony received more multiple nominations than any other studio, earning eight for Men in Black, four each for Donnie Brasco and Gattaca and two for Air Force One. Twentieth Century-Fox’s Titanic and Star Wars both received four nominations, as did Universal’s Liar, Liar and The Lost World and New Line Cinema’s Austin Powers: International Man of Mystery.
BLT & Associates, Aspect Ratio Design and Walt Disney Studios each earned nine nominations. BLT’s finalist entries include poster campaigns for Paramount’s Private Parts and Fairy Tale: A True Story, New Line Cinema’s Spawn and Universal’s The Lost World, and outdoor ads for Twentieth Century-Fox’s Volcano. Aspect Ratio’s finalist entries include poster ads for Twentieth Century-Fox’s Alien Resurrection and comedy TV spots and trailers for Universal’s Liar, Liar. Poster ads for George of the Jungle, That Darn Cat and Flubber are among Walt Disney Studios’ nominees.
Winners will be announced at a June 26 ceremony at the Directors Guild of America Theatre in Hollywood, Calif. Trophies for first, second and third place and two honorable mention awards will be handed out in each category. Best of Show awards will be chosen for print and audio-visual from among the first-place winners.
Finalists were selected from nearly 1,000 entries in 20 categories by a panel of judges comprised of marketing and creative executives. Categories include posters, trailers, TV spots, billboards, print ads, standees and video packaging.