Seiler Quits Wieden+Kennedy

NEW YORK — Matt Seiler, citing philosophical differences, has resigned as managing director of Wieden+Kennedy. He joined the New York agency in May 2000 from BBDO New York.

Replacing Seiler in mid-July is Buz Sawyer, former president of Lowe Lintas & Partners’s San Francisco shop, which closed last month.

Until then, Dave Luhr, Wieden+Kennedy’s chief operating officer, will act as managing director.

In New York, Sawyer, 47, will guide Ty Montague and Amy Nicholson, creative directors.

In 1992, Sawyer was among six employees who established Wieden+Kennedy in Amsterdam, the agency’s first non-U.S. office. During six years as managing director there, he helped maintain brands for Nike, Microsoft and Coca-Cola and established relationships with Benelli Motor Scooters and Hypo Vereinsbank as shop staffing grew to 130.

Sawyer began his advertising career in 1978 at N.W. Ayer, New York, and spent 11 years at BBDO in New York before joining Wieden+Kennedy in Portland, Ore., in 1990 as a management supervisor responsible for Nike International. After leaving Amsterdam in 1998, he spent three years at Lowe Lintas & Partners in San Francisco.

“It feels great to bring Buz back into the agency,” said Dave Luhr, chief operating officer of Wieden + Kennedy. “He did an amazing job growing our presence in Europe.”

Wieden+Kennedy New York, established as a full-service shop in 1997, services ESPN, including the award winning “This is SportsCenter” campaign, and creative duties for Jordan, Nike, Footlocker, Lightpath and School of Visual Arts.