Seidler Names Operations Director

BOSTON Seidler Bernstein said it has named Michelle Boudreau director of agency operations, a new position at the independent marketing communications shop in Cambridge, Mass.

In her new position at the 22-person shop, Boudreau will be responsible for the financial and process organization of all agency accounts. She will also contribute to strategic and tactical plan development, lead and direct the new business development team, and oversee all agency operations.

Those duties had previously been split up among various members of the shop’s senior staff.

“Michelle has been a key contributor to Seidler Bernstein’s growth and success,” said agency principal Kathleen Bernstein. “We feel very confident about placing agency operations into her hands, since she’s helped develop so much of our process and infrastructure.”

Boudreau joined Seidler Bernstein in 1998 as an account manager. She moved through the agency ranks to positions as senior account manager and account supervisor before assuming her new role. In 2003, Michelle oversaw the marketing launch of the Taxus drug-coated stent for client Boston Scientific.

—Adweek staff report