Segall Helps Guide Anti-War Ads

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Having settled its conflict with Clear Channel Communications over an incendiary anti-war billboard planned for Times Square, issue-advocacy group Project Billboard is forging ahead on modified messages with help from an ad-agency exec recruited through its Apple connections.

Ken Segall, partner and worldwide cd at Havas’ Euro RSCG in New York, was wooed to pro bono politics by Laurene Powell, wife of Apple founder Steve Jobs and one of six mostly Berkeley-connected women who comprise Project Billboard’s board.

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