Sega Taps FCB for Creative, Media Duties on Account



By Joan Voight





SAN FRANCISCO–McCann-Erickson lost its grip on Sega of America’s $10-15 million media account this winter as the video game company grappled with a reorganization and declining budgets, sources said. At the same time Sega started a review of agencies for its creative ad account.





When the three-month creative review ended last week, Foote, Cone & Belding’s San Francisco office placed in the winner’s circle for Sega’s entire integrated marketing account, including creative and media duties.

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