Sega Taps FCB for Creative, Media Duties on Account

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



By Joan Voight





SAN FRANCISCO–McCann-Erickson lost its grip on Sega of America’s $10-15 million media account this winter as the video game company grappled with a reorganization and declining budgets, sources said. At the same time Sega started a review of agencies for its creative ad account.





When the three-month creative review ended last week, Foote, Cone & Belding’s San Francisco office placed in the winner’s circle for Sega’s entire integrated marketing account, including creative and media duties.













AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in