Sega Selects 11 Semi-Finalists

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REDWOOD CITY, CALIF. – Sega of America has selected 11 semi-finalists from a group of 28 initial entrants in the search for an agency to handle a new $8-10-million creative/media planning assignment for the 4-10-year-old market. Chiat/Day, Venice, Calif.; DDB Needham, Robert Elen & Associates, Lord, Dentsu & Partners, all L.A.;

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