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REDWOOD CITY, CALIF. – Despite the success of the award-winning work Goodby, Berlin & Silverstein has produced for Sega of America Inc., the video game maker said it is launching a review for an additional advertising agency to handle a new $8-10-million campaign aimed at young children and their parents. Though sources close to the company and the agency say the review in no way is an indication that GBS is at risk of losing the $50-million account, it does reflect that Sega has not been satisfied with the GBS work targeted at children from 4 to 10.
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