Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Leo Burnett’s recently renamed interactive division, Chemistri, may partner with other companies in the Bcom3 network and could become a separate division under the holding company.
“The global aspect of the Internet leads us to think about what we must be doing to build the business,” said Chemistri co-CEO Kurt Karlenzig. “For the time being, we’re looking at our opportunities and alignments with Leo Burnett.”
Chemistri in Chicago now has 50 staffers; when it debuted seven years ago, it had seven employees.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in