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Frenzy over the new Star Wars movie is almost out of this world at Inforonics, a Littleton, Mass., company eager to make its name known among job seekers.
What better way to reach workers in the highly competitive high-tech arena than during those few captive moments before a film, especially one sure to draw a more technical crowd.
That was the reasoning behind three recruitment ads now running on 57 screens owned by General Cinemas in the Boston area where Star Wars: Episode I The Phantom Menace is now playing.
The ads were created and placed by Fernandez/Wolf in Brookline, Mass.,
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