Seeking Growth, Nutrabolt Turns to Star Athletes and Influencers

CMO Rajaa Grar is also leading the sports nutrition company's first global advertising campaign

When it comes time for a change, legacy brands can often be hesitant to make the first move. Rajaa Grar, chief marketing and digital officer at sports nutrition company Nutrabolt, has done the opposite, taking its C4 Energy drink brand into the future, utilizing athlete partnerships and her CPG experience to lead the brand to growth.