Seeking Growth, Nutrabolt Turns to Star Athletes and Influencers

CMO Rajaa Grar is also leading the sports nutrition company's first global advertising campaign


When it comes time for a change, legacy brands can often be hesitant to make the first move. Rajaa Grar, chief marketing and digital officer at sports nutrition company Nutrabolt, has done the opposite, taking its C4 Energy drink brand into the future, utilizing athlete partnerships and her CPG experience to lead the brand to growth.

Last month, Grar spearheaded Nutrabolt’s first-ever global advertising campaign, featuring an expansive collection of athletes including WWE Superstars Roman Reigns, Bianca Belair and Mandy Rose; NFL draft picks Justin Fields and Kyle Pitts; and NBA player Lonzo Ball.

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