Seeing Read

A new poster campaign appearing in Illinois junior high and high schools puts the responsibility of stopping school violence on every student. The campaign was created by Chicago Creative Partnership on behalf of Illinois Attorney General Jim Ryan, the Illinois State Police and the Illinois Parent/Teacher Association.
The posters include the image of a bloody, smeared handprint, with accompanying headlines that say, “If you think somebody’s gonna get hurt and you don’t call, it’s on your hands, too.”
Though the graphic nature of the campaign initially met with some resistance, research indicated that many students and their parents thought the campaign was not only acceptable, it was necessary.
“These kids are barraged by advertising messages,” said CCP account manager Laura Pasek. “We needed to fly under the radar with a look and a message that really hits home.”
–Aaron Baar