Seeing Ads Before They Actually Break By Beth Heitzma

CHICAGO - Continental Bank, based in Chicago, likes to keep in close contact with its customers - major corporations around the country. That's why whenever a

‘We’ve found in our research that the customers like to hear it from us first, no matter what the topic,’ said Ted McDougal, Continental director of corporate communications.
Five new print ads, created by Fallon McElligott, Minneapolis, are being sent to customers prior to April insertions in magazines. Continental spends approximately $3 million on print advertising. The ads, which run in a half-page horizontal spread, use the tag, ‘Continental Bank. Anticipating the needs of business.’
Copyright Adweek L.P. (1993)