Nestled on the eastern border of bustling Los Angeles, there's a picturesque suburb that, according to Vancouver-based agency Wallop Film, is one of the "best-kept secrets of L.A."
Claremont, Calif.—a college town with a population of about 35,000—oozes charm with its quaint boutiques, a Folk Music Center lined with rows of antique musical intruments, a botanic garden and more. When Wallop, an agency that specializes in luxury branding for hotels and restaurants, got the brief to help boost Claremont tourism and had a chance to experience the town in all of its glory, director Wes Anderson immediately came to mind.
"Claremont has a certain charm and playfulness to it that we felt connected with the Wes Anderson aesthetic," said Martin Glegg, director at Wallop Film.
Glegg and the Wallop film team, inspired by the charm of the town, brushed up on their Wes Anderson techniques—that signature panning to the right and centered, overhead shots—prior to the four-day shoot. The rest of that signature Anderson quirkiness was easy to capture within the city itself.
"We were lucky because you could find a lot of Wes Anderson elements in the city," Glegg said. "We used a lot of the community in the shoot. For example, we used extras that were based in the town and also the local school marching band for the final street scene."
The campaign will be shown in Los Angeles movie theaters throughout the summer and will also be run as preroll on YouTube.
Creative Agency: Wallop Film
Director: Martin Glegg
Producer: Pippa Stowell
Executive Producers: Ryan Clarke and Stephen Saugestad
Agency Producer: Ron Antonette
Director of Production: Naim Sutherland
1st AC: Nick Forte
Gaffer: Paul Fabian
Grip: Oliver Lewis
Grip: Jefferson Strouse
Aerial Footage: Shane Latham
Composition: Charlie Jefferson
Sound Design: Jeff Yellen
Coloring: Rob Neilson