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Internet trolls, as insufferable as they may be, are fairly woven into the fabric of social media. It’s hard to actively engage in online spaces without running into at least one, and then you have to decide how you’re ultimately going to deal with them. In a new campaign produced by Rodeo Show, it appears that Fiat has found their best weapon for defeating those dastardly trolls: Emma Roberts.
Directed by Michael Koerbel and starring the American Horror Story actress, a trio of quick ad spots show Roberts coming face-to-face with a grumpy Fiat dissenter: a life-sized, trash-talking smartphone.