See How Emma Roberts Effortlessly Handles Internet Trolls in Fiat’s Latest Ads

The Gen Z star takes on a sassy smartphone

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Internet trolls, as insufferable as they may be, are fairly woven into the fabric of social media. It’s hard to actively engage in online spaces without running into at least one, and then you have to decide how you’re ultimately going to deal with them. In a new campaign produced by Rodeo Show, it appears that Fiat has found their best weapon for defeating those dastardly trolls: Emma Roberts.

Directed by Michael Koerbel and starring the American Horror Story actress, a trio of quick ad spots show Roberts coming face-to-face with a grumpy Fiat dissenter: a life-sized, trash-talking smartphone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in