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CANNES, France—Call them the clumsy blobs that could.
The adorable animated characters from McCann Melbourne's "Dumb Ways to Die" train-safety video dominated the 60th Cannes Lions International Festival of Creativity here last week, winning a record five Grand Prix—easily eclipsing Tourism Queensland's "Best Job in the World" campaign in 2009, which won three.
"Dumb Ways" won or shared the top prize in Film, Integrated, Direct, PR and Radio—a remarkable accomplishment. It also reeled in a slew of other Lions: 18 golds, three silvers and two bronzes, across those five categories as well as others, like Cyber, Promo & Activation, and Media.
In any other year, the runner-up would have been the main story.
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