Sedgwick Rd. Takes On Market Myths for WaMu

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LOS ANGELES Washington Mutual attempts to dispel investment myths with a national print campaign breaking this Wednesday from Sedgwick Rd., the agency said.

The campaign from the Interpublic Group agency in Seattle addresses so-called predictors of the stock market’s success, such as full moons, hemlines, lipstick and shrimp cocktails, and aims to increase awareness and familiarity of the WaMu brand among analysts and investors.

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