Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Redhook Ale Brewery has awarded its creative and media duties to Sedgwick Rd., the agency said.
The Seattle-based brewery assigned its account to the local agency after a review, which began last month, said Brandon Geary, senior vice president and director of strategic planning at Sedgwick Rd. There were three other undisclosed contenders, he said.
“Sedgwick Rd. is going to help Redhook earn new consumers not by trading them with other craft brewers, the scenario that’s been happening for years,” said Geary, “but by brazenly grabbing the attention of big-brewery beer drinkers and challenging them to be bold enough to try Redhook.”
Tim
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in